The AI-First Method: the formula that turned Grupo Ecoplaza into a living artificial intelligence laboratory.
The ITERRUPTIVO AI-First Method is the 6-step process we use to turn a traditional company into an AI-First company: no outside consultants, no one replaced — we train the team the company already has. We designed and proved it first at Grupo Ecoplaza, the Peruvian holding company worth +US$150M across retail, health and real estate, led by Heyse Quispe. That's where the method was born — and where the results still show: 12+ AI-powered products in production since 2025, more than 700 entrepreneurs managed through its Command Center and SuperApp, with the same team Grupo Ecoplaza already had before it started. The method has 6 steps — Ignition, Quick Wins, Heroes, Demo Days, The Lab and The Elite Team — and today we offer it to any company that wants to operate at the level of the best in the world. Below, we explain how each step works, what your company gains, what your team gains, and how to take the first step.
- Ignition
- Quick Wins
- Heroes
- Demo Days
- The Lab
- The Elite Team
Why most AI transformations fail
Most corporate AI projects don't fail for lack of technology. They fail because of how they're implemented.
Mandated from the top
"Digital transformation" gets announced in a meeting and the team is expected to adapt on its own. Without real training, adoption never arrives.
Parachute consultants
An outside team delivers an 80-page assessment and leaves. The PDF stays. The knowledge doesn't.
Months of discovery, zero visible results
When the first result takes three months to show up, the team loses interest before it ever sees a first Quick Win.
Measuring the technology, not the people
The right license gets purchased and the right tool gets installed — but nobody measures whether people actually use it in their daily work.
70% of the value of an AI transformation comes from rethinking people, not the technology.
BCG, 2025
The AI-First Method in 6 steps
Six steps, one team. From the first day of training to becoming the company's growth engine.
Today
A traditional company
30 people with years of experience. Zero artificial intelligence. Every task, manual. Watch what happens when we apply the Method.
Week 1
Ignition
One week of hands-on AI training. Not for the IT team — for the whole team.
Week 2
Quick Wins
By the second week, everyone has already automated their first repetitive task. They start recovering time, not losing their role.
Week 3 onward
Heroes
We identify the people who stand out using AI. They become role models: the ones who teach, not the ones who replace.
Every 1-2 weeks
Demo Days
Every 1-2 weeks, the whole team shares what they automated. Progress becomes contagious.
The new normal
The Lab
The entire company stops operating "as usual" and starts operating as a living artificial intelligence laboratory.
The next stage
The Elite Team
The people who led the change become the engine of the company's next stage of growth.
Grupo Ecoplaza: where the method was born
Before we offered the AI-First Method to anyone else, we applied it to our own holding company, with real money on the line. Grupo Ecoplaza — retail, health and real estate — was the first laboratory.
USD holding — retail, health and real estate
AI-powered products in production since 2025
entrepreneurs managed via Command Center and SuperApp
entrepreneurs turned into owners of their own business
“Dream big, as high as flying through the sky in a helicopter. Never stand still.”Heyse Quispe — CEO, Grupo Ecoplaza
Command Center, Gustavito, EPCASH, EPTokens, Analista SUNARP and the Suite Inmobiliaria — built by the same team, with the same method.
Heroes: the heart of the method
The heroes of this transformation are people, not algorithms.
In every team, someone is first to automate their own process. It's not the most technical person — it's the most curious one. We identify that person, give them visibility, and turn them into an internal role model: the one who teaches, not the one who replaces everyone else.
From executor to director: your role evolves, it doesn't disappear.
Every automation you build is your own achievement — and it carries your name.
We build protagonists, not replaceable operators.
What your company gains
Speed
The same team, delivering results that used to take twice the people.
Scale
Your people become 10x — we don't replace them, we multiply them.
Competitive edge
The future of this company is written by whoever dares to automate first.
A culture of continuous improvement
Every person becomes a team of one — and that shift stays, it doesn't fade once the project ends.
What your team gains
Your experience, amplified
Your experience + AI = your best professional self.
Fewer repetitive tasks
AI handles the repetitive work. You handle the work that matters.
More employable, not less
What took days yesterday, you solve in hours today. That makes you more valuable, not less necessary.
Growth, not an exit
The time AI frees up gets reinvested in your development, not your departure.
How we start
A free 30-minute assessment. We look at your operation, identify where the AI-First Method creates your first Quick Win, and tell you honestly whether it's the right moment for your company.
Frequently asked questions
What is an AI-First company, and how is it different from "digitizing" my company?
Digitizing means moving an existing process onto a screen — the same paper form, now in software. Being AI-First means redesigning that process around AI agents working alongside your team, not just installing a new tool. The difference isn't the technology you buy — it's whether your people actually change how they work every day.
How do I train my team in artificial intelligence if no one knows how to code?
You don't need to know how to code. The method's first step, Ignition, is a week of hands-on training designed for the whole team — not just IT. If you'd rather have one person start first before involving the whole team, check out Academia ITERRUPTIVO, our individual training program.
Does this mean cutting staff?
No. The AI-First Method isn't designed to cut staff — it's designed to help your current team do more, with the same people. In the Heroes step, we identify the people who stand out using AI and turn them into internal role models, not outside replacements. We don't hire AI to replace you: we train it so you can lead more. AI agents and people working together — roles evolve, they don't disappear.
How long does it take to see results from the AI-First Method?
The first results are visible in the second week: in the Quick Wins step, everyone has already automated their first repetitive task. There's no months-long discovery phase before something works — the method is designed to build trust fast, not just promise it.
Are there real Peruvian companies that have been fully transformed with AI?
Yes. Grupo Ecoplaza — a Peruvian holding company worth +US$150M across retail, health and real estate — is our flagship case: 12+ AI-powered products in production since 2025, and more than 700 entrepreneurs managed through its Command Center and SuperApp. See the full portfolio in Success Cases and meet the team behind it in About.
Do I need a large technical team to apply the AI-First Method at my company?
No. Grupo Ecoplaza applied it with its own business team — retail, health and real estate — not an engineering team. The method is designed for traditional companies in any industry, not just teams that already work with technology.
Your company, faster than your own ideas.
The same team you already have. The same investment in people you already make. Just now, with AI.